Recent information technology trends have resulted in a strong increase in the quantity and accuracy of data-collection capabilities.

Among the most significant trends we see:
The implementation of management systems (ERP) that very accurately trace all company transactions.
The proliferation of contact points between a company and its customer (Web Sites, Call Centres, Mailing Campaigns, Questionnaires, etc.), which trace volumes and contents of customer contacts.
The shift towards one-to-one marketing techniques which heavily rely on a precise knowledge of customer profiles and needs.

The Internet boom, which requires all companies to be visible on the Web, has forced businesses to rethink their initiatives and priorities (e-commerce, portals, market places, etc.). Traffic running through a company Web site can now be partitioned and analysed in great detail, offering a unique set of circumstances that enable companies to understand their relationships with customers. As a result of these and other trends, businesses now face critical challenges and opportunities all centred around the collection, correlation and analysis of their data. ICare has the technical expertise and methodological skills to assist customers to manage and exploit their untapped data assets and convert them into business intelligence.

The goals that ICare helps customers reach include:
Monitoring the trends of basic indexes that express the business conditions of the company
Identifying critical spots that might impede goals achievement; as well, highlighting data indicators that could suggest new opportunities
Concentrating efforts and optimizing processes related to the most profitable business endeavours
Monitoring service levels of technology solutions put into practice