Airc
The Associazione Italiana per la Ricerca sul Cancro (Italian Association for Cancer Research), a private non-profit organization, was founded in 1965 through the initiative of a few researchers at the Istituto dei Tumori di Milano. Today it has 17 Regional Committees and almost two million members.
AIRC's activity consists in fundraising for cancer research and in disseminating accurate information to the public on this topic.
In order to be able to carry out its mission, AIRC needs to know the characteristics of its affiliates and to monitor their behaviour in order to build loyalty among its members and acquire new ones. This is also essential for properly addressing requests to support AIRC economically and for optimizing the dissemination of information on AIRC's activity.
We realized the Customer Database for AIRC which tracks the contact history between the Association and its members (first and foremost the invitations to contribute and the related payments, but also information requests, newsletter subscriptions, complaints, etc.) and surveys the prospects with whom AIRC comes into contact. On this basis various analyses and tools were implemented, aimed at monitoring the general trend of the contributions and the "life cycles" of the affiliates, identifying the targets of the acquisition, renewal and reactivation campaigns and evaluating their redemption.